{"id":38544,"date":"2026-01-14T14:17:36","date_gmt":"2026-01-14T22:17:36","guid":{"rendered":"https:\/\/community.nrs.com\/duct-tape\/?p=38544"},"modified":"2026-01-14T14:18:36","modified_gmt":"2026-01-14T22:18:36","slug":"its-in-our-dna","status":"publish","type":"post","link":"https:\/\/community.nrs.com\/duct-tape\/2026\/01\/14\/its-in-our-dna\/","title":{"rendered":"&#8220;It&#8217;s in our DNA&#8221;"},"content":{"rendered":"<p><iframe loading=\"lazy\"  width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/c5WFXwklsLA?list=PLqAWcG4wIk6M3jUNJdEtDiPWL0fz9Hq9X\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&#8220;We&#8217;re building boats that we&#8217;re passionate about, that we will take out on the water and put in the hands of any other fly angler.&#8221; &#8211; <em>Mike Dolmage, NRS Director of Fish.<\/em><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p>Born on the river. Proven over decades. Fishing has always been part of the NRS story. From purpose-built fishing crafts to better-fitting PFDs, we help anglers venture off the beaten path in pursuit of the ultimate fishing experience. It\u2019s not just in our nature. It\u2019s who we are.<\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p><em>Editor&#8217;s note: The 2026 NRS Fishing Brand Anthem was filmed on the Grande Ronde, River, Oregon, and produced by <a href=\"https:\/\/www.fiskamedia.com\/\" target=\"_blank\" rel=\"noopener\">Fiska Media.<\/a><\/em><\/p>\n<p><em>Featuring Mike Dolmage, McKenna Hulslander, Aldo Pescatore-Tardioli, Mitchy Duesling, Elaine Campbell, Pat Perry and more.<\/em><\/p>\n<p><em>Photography courtesy of Zento Slinger.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;We&#8217;re building boats that we&#8217;re passionate about, that we will take out on the water and put in the hands of any other fly angler.&#8221;&hellip;<\/p>\n","protected":false},"author":21,"featured_media":38548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[339],"tags":[780,25,357,462,316],"class_list":["post-38544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nrs-culture","tag-adventure-angling","tag-fishing","tag-fly-fishing","tag-nrs-fishing","tag-rafting","post-grid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;It&#039;s in our DNA&quot; | Duct Tape Diaries | NRS<\/title>\n<meta name=\"description\" content=\"At NRS, Fishing has always been part of our DNA. 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