{"id":4736,"date":"2014-03-02T12:00:46","date_gmt":"2014-03-02T20:00:46","guid":{"rendered":"http:\/\/community.nrs.com-2\/?p=4736"},"modified":"2024-02-06T15:42:13","modified_gmt":"2024-02-06T23:42:13","slug":"nrs-spring-2014-apparel-look-book-behind-scenes","status":"publish","type":"post","link":"https:\/\/community.nrs.com\/duct-tape\/2014\/03\/02\/nrs-spring-2014-apparel-look-book-behind-scenes\/","title":{"rendered":"NRS Spring 2014 Apparel Look Book: Behind the Scenes"},"content":{"rendered":"

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NRS catalogs have always been a little bit different. We build them all in-house, and for many years the photos you saw alongside our products were taken on our own vacations. But our product line has grown and our catalog designs have evolved, making it harder to capture all the right products in the all the right ways while also manning boats, cooking meals, running shuttles and trying to enjoy our \u201ctime off.\u201d So, by necessity, our photo operation has gotten a little more sophisticated. We have a staff photographer, the indefatigable Jacob Boling, and today\u2019s shoots aren\u2019t vacations, they\u2019re work.<\/p>\n

But we still have fun.<\/p>\n

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Fun is at the heart of who we are at NRS. We\u2019re boaters, and we\u2019re from Idaho, and if you\u2019ve ever rowed the Salmon River in August or paddled the Lochsa in June, then you know what that means. We come from a culture that values hanging out, going hard and having lots of laughs.<\/p>\n

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That\u2019s exactly what we did when shooting our Spring 2014 sun and immersion protection apparel in California. We didn\u2019t hire models. Instead, we picked up a couple of buddies, Team NRS paddlers Erik Boomer and Tyler Bradt, along with their girlfriends, Sarah McNair-Landry and Tania Heater, and rallied to the Golden State. All four had recently returned from major expeditions\u2014Erik and Sarah from Expedition Q<\/a>, and Tyler and Tania from the Wizard\u2019s Eye<\/a>. We knew the only way to get genuine, fun photos was to go out and have a good time. After months spent battling Mother Nature, logistics and the media beast, this crew was ready to oblige.<\/p>\n

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We rented a hacienda on the beach (hey, it was cheaper than a hotel!) and a vintage Volkswagen camper (a bit spendier than a sedan, but sedans don\u2019t come with stoves and refrigerators and snow globes). Then we called up more friends to join us.<\/p>\n

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Skip Armstrong and Blake Hendrix from Camp 4 Collective<\/a> came and shot motion. Will Stauffer-Norris, of Remains of a River<\/a> fame, showed up between stints in Hawaii and Costa Rica. Amber Valenti, Skip\u2019s special lady and the leader of last year\u2019s Nobody\u2019s River Project<\/a> expedition, happened to be nearby visiting family. Team NRS SUP athlete Nikki Gregg was in the area doing her winter training. And let us not forget the good people at Canoe & Kayak and SUP magazines, who mixed us martinis, dialed up Thai food, took us surfing, and even got some work done in the process, conducting on-camera interviews with Tyler, Boomer and Sarah in the hacienda courtyard.<\/p>\n

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In no particular order, here are some other fond memories from the trip.<\/p>\n

1) Texting Skip to buy panty hose and eggs at the store, and Skip texting back \u201cDone!\u201d Then watching Tyler and Will reenact a rather odd Boomer family tradition. It’s all fun and games until someone takes out the lighting equipment.<\/p>\n