{"id":7967,"date":"2015-11-10T04:00:24","date_gmt":"2015-11-10T12:00:24","guid":{"rendered":"http:\/\/community.nrs.com-2\/?p=7967"},"modified":"2017-10-16T16:48:40","modified_gmt":"2017-10-16T23:48:40","slug":"the-importance-of-optoutside","status":"publish","type":"post","link":"https:\/\/community.nrs.com\/duct-tape\/2015\/11\/10\/the-importance-of-optoutside\/","title":{"rendered":"The Importance of #OptOutside"},"content":{"rendered":"

\"#optOutside<\/p>\n

\u201cAnd as with age you choose your way among the many faces of a busy world, may you always remember the path that leads back, back to the important places.\u201d \u2014Doug Woodward, The Important Places<\/em>.<\/strong><\/p>\n

At NRS, we\u2019ll always remember 2015 as the year of the important places. The year of the film<\/a> that inspired so many. The year we took time to remember the places, people and experiences that matter most in our lives.<\/p>\n

So, when REI announced earlier this month that it would be closing its stores on Black Friday and giving its employees the day off to go outside, we couldn\u2019t ignore the call to do the same.<\/p>\n

On Friday, November 27, we\u2019re turning off the lights, hanging up the gone boatin\u2019<\/em> sign and heading outside to our important places.<\/p>\n

\u201cAt the heart of the Opt Outside movement is the suggestion that life is more than a day shopping or at the office,\u201d wrote NRS Vice President Bryan Dingel in a company-wide email this week. \u201cWe find solidarity in this statement because it\u2019s part of who we are as individuals, and of the company we have created together.\u201d<\/p>\n

NRS was founded on the idea that business could be a source of value and satisfaction in our lives and communities, not just a way to make a buck. We are passionate about our business because our business supports our passion, and #OptOutside gives our employee-owners another opportunity to prove this idea true.<\/p>\n

Although the online resources at nrs.com will be up and running as usual on Black Friday, all NRS operations will be closed for business. We hope you\u2019ll join us in going outside instead of shopping.<\/p>\n

\u201cWe\u2019re a different kind of company\u2014and while the rest of the world is fighting it out in the aisles, we\u2019ll be spending our day a little differently,\u201d says REI CEO Jerry Stritzke. \u201cWe\u2019re choosing to opt outside, and want you to come with us.\u201d<\/p>\n

We couldn\u2019t have said it better ourselves.<\/p>\n

\"_E1A1654_web\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On Friday, November 27, we\u2019re turning off the lights, hanging up the gone boatin\u2019 sign and heading outside to our important places. \u201cAt the heart of the Opt Outside movement is the suggestion that life is more than a day shopping or at the office,\u201d wrote NRS Vice President Bryan Dingel in a company-wide email this week. \u201cWe find solidarity in this statement because it\u2019s part of who we are as individuals, and of the company we have created together. It\u2019s in our DNA.\u201d<\/p>\n","protected":false},"author":21,"featured_media":8002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[339],"tags":[62,329],"class_list":["post-7967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nrs-culture","tag-conservation","tag-optoutside","post-grid"],"yoast_head":"\nThe Importance of #OptOutside | NRS | Duct Tape Diaries<\/title>\n<meta name=\"description\" content=\"On Black Friday we\u2019re hanging up the gone boatin\u2019 sign and heading outside to our important places. 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